With resources provided by the public relations firm of Burson-Marsteller, the Bureau of Environmental Health has greatly enhanced its educational outreach efforts. Funding provided by Benjamin Moore Paint Company has enabled the firm of Burson-Marsteller to train and provide Bureau staff with interactive educational presentations designed for various venue sites. An artistically designed presentation booth and various “give away” items such as t-shirts, pens, sponges, soaps, frisbees and reading materials related to lead poisoning prevention have been created to attract and educate participants.
The lead poisoning prevention educational campaign has been an overwhelming success. During 2011, over 19,000 people visited the “booth” at schools, neighborhood events, community health fairs, church picnics, and day care centers in addition to events sponsored by the Bureau at Lighthouse Point Park, as well as the “Don’t Spread the Lead” campaign held within hardware stores. Media coverage (both print and electronic) has also been extensively utilized to spread the lead poisoning prevention message. Radio broadcasts, including a radio public service announcement read by Mayor John DeStefano, Jr. and Alderman Jorge Perez (who read the message in Spanish), television coverage, and newspaper articles appeared throughout the year to bolster the Bureau’s campaign.