New Haven's Long Wharf gets tasty new tenant
(6/17/2010) By Mary E. O’Leary, Register Topics Editor
NEW HAVEN — They have been partying down on Sargent Drive for a few weeks now, and Wednesday they officially cut the ribbon for a “sweet” addition to the list of city businesses.
Gelato Giuliana, which serves 500 small outlets in Connecticut and New York, as well as Whole Foods and Stew Leonard’s, has moved its production facility of the Italian-style frozen dessert from Wallingford to the Long Wharf area.
Giuliana Maravalle, a longtime businesswoman in New Haven, has also moved Caffe Bottega, a restaurant and entertainment center she ran on Chapel Street, to the same building. The nightclub will continue to feature Keys to the City, a dueling piano gig for bachelorette parties, while a second bar, Sargent Peppers, now fills the second level.
Open since May, each space accommodates more than 100 patrons. Technically located at 240 Sargent Drive, it can be accessed from Brewery Street and from behind the food terminal at Long Wharf and carries a 110 Terminal sign on its roof.
Maravalle has run a number of businesses in the city, including the clothing store, Bottega Giuliana on Chapel Street, which since has been sold to a new owner.
She held court at her business Wednesday, explaining the key to gelato is the amount of air allowed in the treat.
“It has to be under 15 percent. This gives you a denser product and the flavor is much more intense and therefore you don’t have to have fat for it to taste good,” she said. The biggest sellers: a marscapone/chocolate/espresso combination and the blood orange-raspberry.
The business has some 20 workers, from those who make it to those who deliver it. The nightclub portion has some 60 workers.
The gelato business is Maravalle’s, but Keys to the City and Sargent Peppers includes a partnership with Damian Cashman, who was a manager at The Playwright downtown, which recently closed, Ari Gorfain and Debbie Cairo.
Mayor John DeStefano Jr., who was among city officials present at the ribbon-cutting, said the gelato business was in an appropriate location where the city’s manufacturing area once thrived and the food terminal is now located.
Maravelle said her 30-year experience dealing with New Haven’s development offices “has been nothing but great. ... It’s professional.”
Cashman said the ratio of women to men is 5 to 1 at the bachelorette parties and the clubs cater to a range of ages, rather than the younger drinking crowd that floods the downtown scene. “It’s real family kind of fun,” Cashman said.
It is only open Thursday, Friday and Saturday evenings. The business was able to take advantage of a $30,000 facade grant and a manufacturing tax incentive.
(Full story from New Haven Register link below.)
More information here on Gelato Giuliana.
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